You bring the idea. We build the device
From concept to working prototype – Electronics designed, built, debugged and tested for you by senior engineers with over 40 years of hands-on experience in research, development and commercial innovation.
Practical electronics development and engineering for funded startups and retired innovators.
If you’re serious about building a real product – not just concepts on paper – you’re in the right place.
Don’t let your idea stall
Most great ideas fail because they are never started seriously – they stall between CONCEPT and REALITY.
In electronics, most ideas die somewhere between the sketch and the circuit board. Poor design decisions, unreliable prototypes, and a lack of experienced engineering judgement mean many ideas never make it past the early stages.
Geniusin exists to bridge that gap.
Who we work with
Startups with Funding
You have a commercial idea and the funding to explore it.
You need a prototype that shows investors, partners and early customers you aren’t just theorising.
We can help and design the electronics, firmware and hardware that proof-out your concept.
Retired and Early-Retired Innovators
You’ve spent a career knowing exactly what tool, device or system should exist – but never had the time to make it real. Now you do.
We can help you turn decades of your insight into a tangible electronic product.
Core services
Idea to Prototype
From concept to working hardware – ready for investors, trials or first customers.
Design Review / Idea Validation
Before you spend any money, find out whether your idea is buildable.
Meet Paul.
Our Senior Electronics Specialist and founder of Geniusin.
Paul has spent more than 40 years designing electronics, leading R&D teams, and helping ideas become reliable, working systems. His experience spans defence, retail intelligence, and consumer devices, and includes founding and leading technology businesses as well as hands-on engineering work.
He previously held the role of Managing and Technical Director at Synovate Retail Performance, where he led the development and large-scale deployment of electronic systems across multiple countries. During this time, he was recognised as one of the top 0.5% of UK business leaders by Who’s Who of Britain’s Business Elite.
Today, Paul focuses on what he has always valued most: working directly with founders and innovators to design, build, debug, and validate electronic prototypes. He is a senior electronics specialist, a long-standing member of the IEEE, and someone who cares deeply about building things properly.
When you work with us, you work directly with Paul — backed by a lifetime of engineering experience.